Language Learning - Specific Skills
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Makes the task of writing a marketing plan much easier. This practical step-by-step guide details how to formulate a workable and successful plan. It looks at various useful stages, including: carrying out a marketing audit; setting objectives and the strategies to achieve them; devising budgets; and, writing and implementing the plan.
To achieve in their higher education studies students have to develop excellent research and writing skills. Without these skills it is unlikely that students will achieve the levels required to move beyond undergraduate studies.
"Subject Areas/Keywords: behaviorism, cognitive processing, constructivism, educational psychology, literacy development, literacy instruction, models, reading, research methods, social learning, teaching, theories, theorists, theory. Description: This widely adopted text explores key theories and models that frame reading instruction and research. Readers learn why theory matters in designing and implementing high-quality instruction and research; how to critically evaluate the assumptions and beliefs that guide their own work; and what can be gained by looking at reading through multiple theoretical lenses. For each theoretical model, classroom applications are brought to life with engaging vignettes and teacher reflections. Research applications are discussed and illustrated with descriptions of exemplary studies"--
Susan Feehan shows how we stray into obsessing over grammar and punctuation when we should focus on what we want to say, who we want to reach, and why anyone should listen. From the point of purpose to the pain of getting feedback, Feehan offers us tips galore and writing strategies that bring out the best in us.
A five-level general English course for classes looking for material with a fresh approach. Based on a language-rich, lexical/grammatical syllabus, it starts from the kinds of natural conversations that learners want to have.
A guide to scientific writing for researchers whose first language is not English. Constructs such as sentence structure and word use are discussed, then the style and convention used in scientific publications is covered. Examples and exercises clarify the rules and guidelines presented.
The definitive reference on literacy research methods, this book serves as a key resource for researchers and as a text in graduate-level courses. Distinguished scholars clearly describe established and emerging methodologies, discuss the types of questions and claims for which each is best suited, identify standards of quality, and present exemplary studies that illustrate the approaches at their best. The book demonstrates how each mode of inquiry can yield unique insights into literacy learning and teaching and how the methods can work together to move the field forward. New to This Edition *Significantly expanded: covers 18 approaches instead of 13.*Incorporates the latest methodological advances and empirical findings.*Chapters on content analysis, research in digital contexts, mixed methods, narrative approaches, and single-subject experimental design.
The essential resource for learners and linguists
Tony Buzan presents information about your eyes and brain that will improve all aspects of your reading and proves that reading speeds of over 1000 words per minute are possible.
Offers an approach to assist German learners at various levels of proficiency in developing their writing skills in eight different genres. This title includes information and activities for structuring sentences, paragraphs, and entire texts, building vocabulary, and raising awareness of cultural issues related to writing for specific audiences.
A brand new edition of the former Higher English: Close Reading, completely revised and updated for the new Higher element (Reading for Understanding, Analysis and Evaluation) - worth 30% of marks in the final exam!
This book considers the potential of written corrective feedback to facilitate second language (L2) development. It draws on cognitive and sociocultural theoretical perspectives and empirical evidence to explore some of the factors that explain why written corrective feedback may or may not lead to L2 development.
Developing Writing Skills in Arabic is specifically designed for upper-intermediate to advanced students who need to write Arabic for personal, professional and academic purposes.