Examines a fundamental area of graphic design. Typography is the means by which a written idea is given a visual form. The selection of this visual form from hundreds, if not thousands, of typefaces can dramatically affect the legibility of the written idea and a reader's feelings towards it.
"The Production Manual" provides students with the practical knowledge necessary to print and produce creative work. It covers various areas that fall under the remit of graphic design including exhibition, packaging and signage.
A collection of essays, intended for student designers, this book looks at design, whether in clothes, hardware, posters, cars, airports, chairs, lighting, vending machines, cities or bathrooms. It is on how we use design, language and instinct to navigate our everyday world. It is useful as a foundation for student designers.
Suitable for visual arts students, this title provides them a theoretical and practical exploration of each of the fundamental topics within the discipline of Graphic Design. It demonstrates how a creative approach to format selection and presentation space can produce dramatic results in both print and digital media.
Introduces the fundamentals of layout within the field of graphic design. This title provides a guide to the effective arrangement of text and image elements within a design scheme, enabling students to learn how to create powerful forms of visual communication in both print and electronic media.
RAW examines in detail how Asian creativity translates into commercial sense. We are shown, through sumptuous photography and incisive text, how creativity in Asia is borne out of adversity, opportunism, humour, competition and social networks.
Offers an overview of a challenging and dynamic profession, covering a range of disciplines and media whilst exploring the role of modern graphic design. This book examines the familiar aspects of the graphic design process, such as art directing, copyright issues and web design, as well as the broader implications of graphic design.
"Now in its fourth edition, The Non-Designer's Design Book offers even more practical design advice, including a new chapter on the fundamentals of typography, more quizzes and exercises to train your Designer Eye, updated projects for you to try, and new visual and typographic examples to inspire your creativity" from back cover.